Admissions Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Delhi NCR, Gurugram, Noida
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring an Admissions Marketing Manager to fill each admissions cycle with genuine, well-qualified applicants. You will own the demand generation plan, decide where the admissions marketing budget goes and guide the marketers who run the campaigns.
What you'll do
- Work backwards from admission deadlines to schedule when each channel and campaign should go live.
- Segment prospective applicants by course, background and stage, and tailor messages for each group.
- Agree lead quality definitions with the admissions team and review conversion with them every week.
- Move spend between search, social, events and outreach based on cost per enrolment.
- Direct the marketing team and agencies on content, landing pages and campaign timelines.
- Brief senior leadership on cycle performance, lessons learnt and the plan for the next intake.
What you'll bring
- 6–10 years of experience in marketing, including education marketing or demand generation.
- A postgraduate management qualification in the form of an MBA or PGDM.
- Hands-on experience with lead generation and measuring a full admissions funnel.
- Budget ownership and the ability to manage a team of marketers.
- A clear understanding of how students and parents weigh up education decisions.
Good to have
- Exposure to digital performance marketing across search and social channels.
- Familiarity with marketing automation for nurturing applicant leads.
- Prior experience in the education sector, ideally with admissions teams.