Area Sales Manager

About the role

One of our prestigious clients is hiring an Area Sales Manager to drive territory sales in the FMCG and consumer sector. You will own the area plan, work hand in hand with distributors and guide a sales team so that products reach the market consistently. The role sits exactly where planning turns into everyday sales on the ground.

What you'll do

• Build and run an area business plan covering coverage, distribution depth and monthly sales priorities.
• Manage distributor relationships, reviewing stock levels, claims and service standards with each partner.
• Coach the area sales team through structured market reviews and joint working days in the territory.
• Track primary and secondary sales by territory and act quickly whenever numbers start to slip.
• Spot gaps in outlet coverage and agree corrective plans with distributors and the team.
• Keep important trade clients engaged through planned visits and prompt resolution of their issues.

What you'll bring

• 5–8 years of experience in FMCG or consumer territory sales, including hands-on distributor management.
• A graduate degree in any discipline, supported by a solid grounding in field sales.
• Proven ability to manage a sales team and hold people to clear, agreed priorities.
• Comfort reading sales data and turning it into a practical, workable area plan.
• Strong negotiation and relationship skills with distributors and trade partners.

Good to have

• Prior experience in the FMCG / Consumer sector at area or territory level.
• Exposure to distributor return-on-investment reviews and credit discussions with partners.
• Familiarity with structured annual and quarterly business planning cycles in a sales organisation.