Associate Director – Brand Marketing

About the role

One of our prestigious clients is hiring an Associate Director – Brand Marketing to own brand marketing strategy and the campaigns that express it. You will shape how audiences perceive the brand, mentor a capable team and keep agencies, partners and stakeholders pulling in one direction.

What you'll do

• Write the brand marketing strategy each year, covering positioning, audiences, messaging pillars and the campaign roadmap.
• Oversee every major campaign from brief to wrap, checking craft, timeliness and fit with brand goals.
• Mentor managers within your team, sharpen their briefs and grow people ready for bigger responsibility.
• Hold relationships with creative, media and communications agencies, and judge their output against agreed objectives.
• Read brand-tracking and campaign analytics to decide which messages earn more investment and which to retire.
• Present recommendations to senior management with evidence, trade-offs and a clear point of view.

What you'll bring

• 10–15 years of experience in brand marketing, including senior responsibility for strategy and campaigns.
• A graduate or postgraduate degree in a relevant discipline such as marketing or communications.
• Proven skill in turning a brand strategy into integrated campaigns that audiences remember.
• Strong stakeholder management, with the confidence to influence peers and seniors across functions.
• Comfort interpreting analytics, from brand-health surveys to campaign dashboards, before making decisions.

Good to have

• Experience on both the agency side and the client side of brand marketing.
• Exposure to repositioning a brand or relaunching it to a new audience.
• Prior experience in the marketing and communications sector with integrated campaign work.