Brand Activation Lead
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Surat, Coimbatore, Remote India
- Salary
- ₹8,00,000–₹18,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Brand Activation Lead to plan and run consumer activations that bring brands closer to shoppers. You will own field execution, manage agency partners and guide the activation team.
What you'll do
- Plan activation programmes with clear objectives, formats, timelines and budgets.
- Brief and manage agencies, reviewing concepts, costs and execution quality.
- Oversee field execution through audits and visits, fixing gaps quickly.
- Lead the activation team, setting priorities and strengthening execution skills.
- Work with brand and sales teams so activations support the wider business plan.
- Evaluate activation results and recommend which formats to scale up or stop.
What you'll bring
- 6–10 years of experience in brand activation, trade marketing or experiential marketing.
- An MBA or PGDM as your postgraduate qualification.
- Strong agency management and negotiation skills, including cost and scope discussions.
- Experience guiding field teams and executing activations across many markets.
- Good analytical skills for evaluating activation results against objectives.
Good to have
- Prior experience in the consumer goods or FMCG sector.
- Familiarity with retail, rural and other field activation formats.
- Exposure to digital tie-ins that extend on-ground activations.