Brand Manager – Lifestyle
This is an open vacancy with one of our clients.
- Experience
- 6–9 years
- Where
- Kolkata, Ahmedabad, Jaipur
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Brand Manager – Lifestyle to sharpen brand positioning and lead launches in lifestyle and fashion. You will turn consumer insights into clear brand choices and guide the team that brings them to market. Clear positioning helps a brand stand apart in a crowded category.
What you'll do
- Define and refine brand positioning using consumer insights, competitor reviews and sales evidence.
- Lead product and collection launches, coordinating design, marketing, retail and supply timelines.
- Commission and interpret consumer research to find unmet needs and new opportunities.
- Guide the brand team in planning communication that stays true to the positioning.
- Prepare brand business plans and track performance after each launch.
- Work with retail and sales partners to bring launches to life in stores and online channels.
What you'll bring
- 6–9 years of experience in brand management for lifestyle, fashion or consumer brands.
- An MBA or PGDM, preferably with a marketing specialisation.
- Strong command of brand positioning and launch management.
- Ability to turn consumer insights into practical decisions.
- Experience managing a team and communicating confidently with senior stakeholders.
Good to have
- Launch experience gained within lifestyle or fashion categories.
- Exposure to digital-first launches and online-only collections or capsules.
- Familiarity with brand health tracking and positioning research.