Brand Strategy Manager
This is an open vacancy with one of our clients.
- Experience
- 7–11 years
- Where
- Delhi NCR, Gurugram, Noida
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Brand Strategy Manager to sharpen how brands are positioned and why consumers should choose them. You will turn insight into clear strategic choices that guide marketing, product and communication.
What you'll do
- Develop brand positioning, value propositions and brand architecture for consumer and lifestyle brands.
- Commission and synthesise consumer, competitor and cultural insights into clear strategic recommendations.
- Write strategic briefs that give creative teams a sharp, single-minded direction.
- Run brand workshops with marketing and senior management to align on choices.
- Track brand equity and perception, and recommend shifts when the market changes.
- Mentor brand team members in strategic thinking and the use of insight.
What you'll bring
- 7–11 years in brand strategy, planning or brand management.
- An MBA or PGDM, with a strong interest in consumer behaviour.
- Strong analytical and conceptual thinking applied to brand problems.
- Excellent written and verbal communication for strategy documents and presentations.
- Experience working with senior stakeholders and creative partners.
Good to have
- Experience in strategic planning at a creative or brand agency.
- Exposure to both qualitative and quantitative research methods.
- Prior experience in the consumer or lifestyle sector.