CRM & Lifecycle Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 6–9 years
- Where
- Kolkata, Ahmedabad, Jaipur
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- Graduate / MBA
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a CRM & Lifecycle Marketing Manager to strengthen customer relationships after the first purchase. You will use CRM data and segmentation to design journeys that bring customers back and keep them engaged.
What you'll do
- Build customer segments based on behaviour, value and lifecycle stage.
- Design lifecycle journeys for onboarding, repeat purchase, win-back and loyalty.
- Plan CRM campaigns across email, SMS and app notifications.
- Test messages, timing and offers to improve retention and repeat purchase.
- Track retention, customer lifetime value and churn, and report on trends.
- Manage the CRM team and work with data colleagues on data quality.
- Align CRM plans with the brand calendar and overall business plans.
What you'll bring
- 6–9 years in CRM, lifecycle or retention marketing.
- A graduate degree or an MBA, with a strong analytical bent.
- Strong segmentation and data analysis skills applied to customer behaviour.
- Experience running automated customer journeys for a large and varied customer base.
- A clear commercial focus on retention outcomes rather than message volume.
Good to have
- Familiarity with marketing automation platforms and their capabilities.
- Exposure to designing or running loyalty programmes that reward repeat customers.
- Prior experience in e-commerce or consumer brands with a large repeat base.