Digital Marketing Manager – Beauty
This is an open vacancy with one of our clients.
- Experience
- 6–9 years
- Where
- Chandigarh, Lucknow, Indore
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
To apply for this role, sign in or create an account.
About the role
One of our prestigious clients is hiring a Digital Marketing Manager – Beauty to drive direct-to-consumer sales through performance media, CRM and content. You will plan digital investment, manage campaigns and lead a team that keeps acquisition and retention efficient. Digital channels are where many beauty shoppers discover and buy.
What you'll do
- Plan and manage performance media across search and social channels for acquisition and sales.
- Allocate digital budgets by channel based on return, and reallocate quickly when results change.
- Build CRM journeys through email, messaging and loyalty touchpoints to raise repeat purchase.
- Direct content production for product pages, tutorials and social posts that support conversion.
- Lead the digital team and manage agencies against clear performance expectations.
- Present digital performance and insight to senior stakeholders in business planning reviews.
What you'll bring
- 6–9 years of experience in digital marketing, with hands-on ownership of performance media.
- An MBA or PGDM, preferably with a digital or marketing specialisation.
- Strong CRM and retention marketing experience for a D2C business.
- A good feel for beauty content and what makes it convert.
- Experience managing a digital team and external agencies together.
Good to have
- Digital marketing roles held in beauty or D2C.
- Familiarity with attribution models and web analytics for D2C sites.
- Exposure to working with beauty creators on content.