Email & Lifecycle Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 5–8 years
- Where
- Delhi NCR, Gurugram, Noida
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- Graduate / MBA
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring an Email & Lifecycle Marketing Manager to make email a dependable channel for an e-commerce business. You will plan lifecycle journeys, look after deliverability and craft messages customers actually want to open.
What you'll do
- Plan the email calendar, combining promotional sends with triggered lifecycle messages.
- Build journeys such as welcome series, abandoned cart reminders and post-purchase follow-ups.
- Protect deliverability through list hygiene, consent management and sender reputation monitoring.
- Segment audiences by behaviour and preferences so each send feels relevant.
- Brief and review email templates, subject lines and copy for clarity and brand tone.
- Analyse opens, clicks and revenue per send, and run tests to improve them.
What you'll bring
- 5–8 years in email marketing or lifecycle marketing, ideally in e-commerce.
- A graduate degree or an MBA, with a detail-minded approach.
- A strong understanding of email deliverability and best practices.
- Hands-on experience building segments and automated journeys for an online store.
- Good copy judgement and careful attention to detail.
Good to have
- Basic HTML knowledge for adjusting email templates without waiting for developers.
- Familiarity with email service providers and their reporting.
- Exposure to SMS or push notification channels as part of lifecycle journeys.