Go-to-Market Manager
This is an open vacancy with one of our clients.
- Experience
- 7–11 years
- Where
- Delhi NCR, Mumbai, Bengaluru
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Go-to-Market Manager to plan how new offerings reach the market and win customers. You will define positioning, coordinate launches and equip sales teams to sell with confidence.
What you'll do
- Build go-to-market plans covering target segments, positioning, pricing inputs, channels and timelines.
- Write clear positioning and messaging frameworks for each new offering.
- Create sales enablement material, including pitch decks, battle cards and FAQs.
- Coordinate product, marketing, sales and service teams through launch readiness checks.
- Brief marketing on launch campaigns so external messages match what sales teams say.
- Track launch performance and gather feedback from sales teams and customers.
- Manage the GTM team and refine the launch process after every release.
What you'll bring
- 7–11 years in product marketing, go-to-market planning or broader marketing roles.
- An MBA or PGDM, with marketing or strategy as your main focus.
- Strong positioning and messaging skills for audiences who are new to an offering.
- Experience coordinating launches that depend on product, sales, service and marketing working together.
- The ability to earn the trust of sales teams and understand what they need to win.
Good to have
- Exposure to marketing within consumer services businesses, where trust drives purchase decisions.
- Familiarity with competitive analysis methods and frameworks for mapping rival offerings.
- Experience with pricing research that informs how new offerings are packaged.