CareerBricks

Head – Retail Marketing

This is an open vacancy with one of our clients.

Experience
10–14 years
Where
Delhi NCR, Mumbai, Bengaluru
Salary
₹25,00,000–₹55,00,000 per year
Work mode
On-site, Hybrid
Employment type
Full-time
Qualifications
MBA/PGDM

To apply you need a CV on file.

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About the role

One of our prestigious clients is hiring a Head – Retail Marketing to drive the marketing that brings customers into stores and grows the retail customer base. You will set retail marketing strategy, guide the team and connect campaigns to store performance.

What you'll do

  • Set retail marketing strategy, covering store launches, local marketing and seasonal campaigns.
  • Run customer acquisition programmes that grow footfall and new customer numbers.
  • Plan in-store communication, promotions and events with retail operations.
  • Use customer data to target and retain shoppers more effectively.
  • Head the retail marketing team and manage the agencies that support it.
  • Report retail marketing impact to senior stakeholders with clear evidence.

What you'll bring

  • 10–14 years in retail marketing, with leadership experience over marketing teams.
  • An MBA or PGDM, ideally with a marketing specialisation.
  • Strong understanding of customer acquisition in retail and what drives a first store visit.
  • Experience planning marketing at individual store level as well as across the network.
  • Leadership and stakeholder management skills with retail operations and commercial teams.

Good to have

  • Experience designing or running retail loyalty programmes that reward repeat visits.
  • Exposure to retail that combines stores with online channels for the same customer.
  • Prior experience in the retail or consumer sector during new store openings.

Skills

  • Client management
  • team management
  • business planning
  • customer acquisition
  • retail marketing
  • Retail Marketing Leadership

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