Launch Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Kolkata, Ahmedabad, Jaipur
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Launch Marketing Manager to plan and run product launches for consumer and retail brands. You will bring together GTM planning and launch campaigns so new products arrive with impact.
What you'll do
- Build launch plans with milestones, from product readiness to the first weeks in market.
- Agree launch success measures with commercial teams before go-live, not after.
- Develop launch messaging and campaign concepts with brand and creative teams.
- Coordinate retail, e-commerce and sales teams on launch stock, display and training.
- Plan launch campaigns and events that create awareness and early trial.
- Track launch performance and share lessons for future launches.
- Manage the launch marketing team and its agencies.
What you'll bring
- 6–10 years in product marketing, launch marketing or brand management.
- An MBA or PGDM, with marketing as a core strength.
- Experience delivering several product launches from plan to market.
- Strong project management across product, sales, retail and marketing functions.
- Clear communication that keeps commercial and creative teams aligned through launch.
Good to have
- Experience with retail launches, including in-store activation and staff briefings.
- Exposure to launch campaigns run through e-commerce channels.
- Prior experience launching products in the consumer retail sector.