Regional Brand Activation Manager
This is an open vacancy with one of our clients.
- Experience
- 7–11 years
- Where
- Delhi NCR, Gurugram, Noida
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Regional Brand Activation Manager to plan and execute brand activations across a region for FMCG and consumer brands. You will adapt brand plans to regional audiences, manage agencies and keep execution quality consistent. The role makes sure activation budgets are spent where consumers actually are.
What you'll do
- Adapt brand activation plans to regional consumer habits, festivals and retail environments.
- Select, brief and manage activation agencies, holding them to agreed standards and costs.
- Schedule regional activations so they support sales and distribution priorities in each market.
- Make field visits to activation points to check execution, consumer interaction and promoter quality.
- Lead regional activation staff, setting clear responsibilities and reviewing performance.
- Report regional results and insights to brand and sales leadership with clear recommendations.
What you'll bring
- 7–11 years of experience in brand activation, trade marketing or field marketing for FMCG or consumer brands.
- An MBA or PGDM, with a strong foundation in marketing and sales.
- Strong agency management and negotiation skills, including scope and cost discussions.
- Understanding of regional consumer behaviour and retail channels.
- Ability to plan budgets and run several activations at once.
Good to have
- Prior experience in the FMCG or consumer goods sector.
- Familiarity with consumer sampling and product demonstration activities in retail.
- Exposure to joint activations planned with regional sales teams.