Regional Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 7–11 years
- Where
- Delhi NCR, Gurugram, Noida
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Regional Marketing Manager to adapt national brand plans to the realities of a region. You will run regional campaigns and activations with local agencies, making sure brand activity fits local consumers and supports sales on the ground. You become the brand's voice for that part of the country.
What you'll do
- Adapt national campaigns into regional plans that reflect local consumers and festivals.
- Run regional activations and events, ensuring quality and brand compliance at every site.
- Manage regional agencies, from briefing through to approving work and invoices.
- Partner with regional sales teams so marketing supports distribution priorities.
- Own the regional marketing budget and report spend against outcomes.
- Head the regional marketing team and share learnings with the central brand team.
What you'll bring
- 7–11 years of experience in brand, regional or trade marketing in FMCG or consumer goods.
- An MBA/PGDM qualification, with marketing applied in field conditions.
- Hands-on experience running activations and managing agencies at regional level.
- A good understanding of regional consumer behaviour and regional media options.
- Team management and the ability to work with both sales and brand colleagues.
Good to have
- Exposure to rural or small-town marketing and its particular constraints.
- Familiarity with regional media options and how their costs compare.
- Prior experience in the FMCG sector working closely with field sales.