Regional Promotions Manager
This is an open vacancy with one of our clients.
- Experience
- 7–11 years
- Where
- Surat, Coimbatore, Remote India
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Regional Promotions Manager to direct below-the-line promotions across a region. You will plan BTL activity with agencies, keep execution consistent in every market and show what each promotion delivered. Consistency of execution is the real test in this role.
What you'll do
- Plan regional BTL promotions such as sampling, in-store activity and consumer contests.
- Brief and supervise BTL agencies, checking deployment, quality and reporting.
- Audit promotion execution in the market and close gaps quickly with agencies.
- Coordinate with regional sales and retail partners on stock and display support.
- Control regional promotion budgets and reconcile agency billing every cycle.
- Manage regional promotions staff and set clear standards for execution.
What you'll bring
- 7–11 years of experience in BTL, trade or consumer promotions within FMCG or retail.
- An MBA or PGDM, alongside practical market experience in promotions.
- Strong experience managing BTL agencies and the field teams they deploy.
- The ability to measure promotion effectiveness and act on the findings.
- Team management and solid business planning skills for a regional budget.
Good to have
- Exposure to retailer-specific promotions agreed with modern trade partners.
- Familiarity with photo-based execution audits and field reporting.
- Prior experience in the FMCG or retail sector across several regions.