Senior Brand Activation Manager
This is an open vacancy with one of our clients.
- Experience
- 8–12 years
- Where
- Mumbai, Pune
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior Brand Activation Manager to set activation strategy for consumer and FMCG brands and see it through with agencies. You will decide where activation budgets go, guide the activation team and work with senior brand stakeholders. The role shapes how consumers experience a brand beyond its advertising.
What you'll do
- Define the activation strategy for each brand, tied to its annual marketing objectives.
- Allocate and control activation budgets, moving spend toward the formats that perform best.
- Steer agency partners through briefs, pitches, contracts and periodic performance reviews.
- Coach activation managers and build the team's planning and evaluation capability.
- Present activation plans and results to senior brand, sales and finance stakeholders.
- Set standards for consumer safety, compliance and brand consistency across every activation.
What you'll bring
- 8–12 years of experience in brand activation or consumer marketing, including team leadership.
- An MBA or PGDM, with deep familiarity with brand planning in consumer businesses.
- Proven management of significant activation budgets and several agencies at once.
- Strategic thinking grounded in consumer insight rather than habit or assumption.
- Strong stakeholder management with senior leaders across marketing, sales and finance.
Good to have
- Prior experience in the consumer goods or FMCG sector.
- Exposure to activations that combine digital engagement with on-ground execution.
- Familiarity with methods for measuring activation effectiveness and return on spend.