Senior Brand Manager – Jewellery
This is an open vacancy with one of our clients.
- Experience
- 8–12 years
- Where
- Surat, Coimbatore, Remote India
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior Brand Manager – Jewellery to manage a portfolio of jewellery brands or collections and keep each one clearly positioned. You will use consumer insight to decide how the brands differ, which deserve investment and how campaigns should speak to buyers.
What you'll do
- Manage the jewellery brand portfolio, defining each line's role, audience and price positioning.
- Use consumer insight on gifting, bridal and self-purchase occasions to guide brand choices.
- Plan and direct campaigns for key jewellery occasions and festive seasons.
- Allocate marketing investment across the portfolio based on growth potential and brand health.
- Head the brand team, set priorities and develop their strategic thinking.
- Work with design, retail and sales heads so product and messaging stay aligned.
- Track portfolio performance and present recommendations to senior management.
What you'll bring
- 8–12 years in brand management, ideally including jewellery, luxury or premium consumer brands.
- An MBA or PGDM, ideally with a specialisation in marketing.
- Experience managing more than one brand or sub-brand at the same time.
- Strong consumer insight skills and confidence interpreting research findings.
- Proven ability to direct brand teams and agency partners towards a shared plan.
Good to have
- Knowledge of gold, diamond and gemstone categories and how buyers compare them.
- Exposure to bridal or occasion-led jewellery marketing campaigns.
- Prior experience in the luxury jewellery sector, especially with portfolio decisions.