Senior CRM Manager
This is an open vacancy with one of our clients.
- Experience
- 8–12 years
- Where
- Surat, Coimbatore, Remote India
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior CRM Manager to set how the business speaks to customers across their whole lifecycle. You will define CRM strategy, shape lifecycle journeys and lift retention, using customer data to decide who hears what and when. The role builds the long-term relationship that acquisition alone cannot.
What you'll do
- Set CRM strategy across onboarding, engagement, repeat purchase and win-back stages.
- Design lifecycle journeys triggered by customer behaviour across messaging channels.
- Define segmentation and personalisation rules that improve relevance and retention.
- Run testing programmes and scale what proves effective across the base.
- Head the CRM team and agree priorities with marketing, product and data teams.
- Report on retention, customer value and CRM contribution to senior leaders.
What you'll bring
- 8–12 years of experience in CRM, lifecycle marketing or retention.
- An MBA or PGDM in management or a closely related field.
- Deep understanding of customer data, segmentation and journey design.
- A track record of building CRM capability and the team behind it.
- Comfort presenting results and plans to senior stakeholders.
Good to have
- Exposure to customer data platforms or marketing automation at scale.
- Familiarity with consent and data privacy requirements for customer messaging.
- Prior experience in retail or e-commerce with a large customer base.