Senior Luxury Brand Activation Manager

About the role

One of our prestigious clients is hiring a Senior Luxury Brand Activation Manager to decide how luxury and fashion houses show up in the world through experiences. You will set the activation strategy, approve what is produced in the name of each brand and steer senior stakeholders toward a coherent calendar. Your judgement protects brand equity as carefully as it builds visibility.

What you'll do

• Write the annual activation strategy, deciding which formats suit each house and its clientele.
• Act as final approver on concepts for private viewings, salons and creative collaborations.
• Mentor activation managers and raise the craft standard of agencies and specialist suppliers.
• Negotiate priorities with heads of retail, communications and brand so the calendar stays coherent.
• Govern activation spending through business plans, approvals and quarterly reviews.
• Commission research on brand perception and client sentiment after events, and act on what it shows.

What you'll bring

• 8–12 years of experience in luxury brand activation, events or marketing, with leadership responsibility.
• An MBA or PGDM, with real fluency in how luxury brands are managed.
• An instinct for restraint, heritage and craft in everything a brand presents.
• Credibility with senior executives and the diplomacy to align competing priorities.
• Experience directing internal teams and specialist agencies toward exacting results.

Good to have

• Prior experience in the luxury or fashion sector at a senior level.
• Exposure to global approval processes that govern luxury brand guidelines.
• Familiarity with art, design or hospitality partnerships for high-end events.