Senior Manager – Brand Strategy
This is an open vacancy with one of our clients.
- Experience
- 9–13 years
- Where
- Mumbai, Pune
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior Manager – Brand Strategy to guide the direction of its lifestyle brand portfolio. You will decide how each brand is positioned, how the brands relate to one another and where investment should go. Then you will help others bring that strategy to life.
What you'll do
- Define positioning and roles for each brand in the portfolio, avoiding overlap between them.
- Develop long-term brand strategy grounded in consumer and market understanding.
- Recommend investment priorities across brands as part of business planning.
- Guide brand teams in translating strategy into campaigns and launches.
- Chair brand reviews with senior leadership and present the strategic choices involved.
- Mentor brand managers and strengthen strategic thinking across the team.
What you'll bring
- 9–13 years of experience in brand strategy, brand management or strategic planning.
- An MBA/PGDM, with depth in strategy and consumer understanding.
- Experience managing a multi-brand portfolio or a brand architecture review.
- Strong leadership skills and comfort influencing the most senior decision-makers.
- Clear, structured thinking backed by research and data.
Good to have
- Exposure to brand extensions or new brand launches within a portfolio.
- Familiarity with consumer segmentation studies used for portfolio decisions.
- Prior experience in the consumer or lifestyle sector with several brands.