Senior Manager – Consumer Insights
This is an open vacancy with one of our clients.
- Experience
- 8–12 years
- Where
- Chandigarh, Lucknow, Indore
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior Manager – Consumer Insights to shape how the business understands the people who buy its products. You will set the research agenda, build segmentation that teams can use and turn analytics into insight that shapes strategy. The goal is fewer decisions made on instinct alone.
What you'll do
- Set the consumer research agenda in line with business and brand priorities.
- Direct segmentation work that defines consumer groups and how to reach them.
- Combine qualitative research, survey data and analytics into a single view of the consumer.
- Brief and manage research partners, ensuring rigour and value for money.
- Present insights to senior leaders and influence decisions on brands and innovation.
- Build insight capability by coaching the team and sharing methods across functions.
What you'll bring
- 8–12 years of experience in consumer insights or market research, client-side or agency-side.
- An MBA or PGDM, backed by research or analytics practice.
- Strong command of segmentation, research design and analytics.
- The ability to tell a clear story from complex and sometimes conflicting data.
- Experience heading teams and working with senior stakeholders.
Good to have
- Exposure to innovation testing or concept research for new products.
- Familiarity with behavioural science approaches applied to consumer decisions.
- Prior experience in FMCG or lifestyle businesses with an insights function.