Senior Trade Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 8–12 years
- Where
- Delhi NCR, Mumbai, Bengaluru
- Salary
- ₹16,00,000–₹32,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Senior Trade Marketing Manager to set channel strategy and trade investment for its FMCG business. You will decide how trade spend is used across channels and promotions, and make sure it delivers real returns rather than habit-driven discounts.
What you'll do
- Set channel strategy covering general trade, modern trade and emerging channels.
- Govern trade spend allocation and track the return on each investment.
- Design trade promotions and channel programmes with sales leadership.
- Build visibility and merchandising standards for priority channels.
- Work with finance to set trade budgets and review claims against the agreed terms.
- Develop the commercial skills of the trade marketing team.
- Present trade investment plans and results to senior leaders.
What you'll bring
- 8–12 years of experience in trade marketing, channel marketing or sales in FMCG.
- An MBA/PGDM, with strong commercial and analytical grounding.
- Strong command of trade spend economics and promotion evaluation.
- Experience managing teams and partnering with senior sales leaders.
- Sound business planning and budgeting skills for a large trade budget.
Good to have
- Exposure to key account management with modern trade retailers.
- Familiarity with shopper research and how it informs channel plans.
- Prior experience in the FMCG sector across more than one channel.