Trade Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Mumbai, Pune
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Trade Marketing Manager to make its brands visible and attractive at the point of purchase. You will plan channel promotions and merchandising programmes with sales teams, and ensure they are executed well across the trade. What shoppers see on the shelf is the result of this work.
What you'll do
- Plan channel promotions for retailers and distributors in line with brand priorities.
- Develop merchandising programmes, including displays, visibility material and planograms.
- Partner with sales teams on execution and solve problems raised from the market.
- Track promotion uptake and merchandising compliance, and act on the gaps found.
- Manage trade marketing budgets within the business plan and report spend.
- Oversee the trade marketing team and the vendors producing trade material.
What you'll bring
- 6–10 years of experience in trade marketing or channel marketing within FMCG or consumer goods.
- An MBA/PGDM, combined with practical exposure to the trade.
- Solid knowledge of merchandising and point-of-purchase execution in outlets.
- Experience working closely alongside sales teams on shared goals.
- Team management and budgeting skills for a trade marketing function.
Good to have
- Exposure to rural or general trade channels and their distribution realities.
- Familiarity with retail audit data and what it says about visibility.
- Prior experience in the FMCG sector across several product categories.