Category Marketing Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Bengaluru, Hyderabad, Chennai
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Category Marketing Manager to grow product categories through focused marketing, promotions and insight. You will work closely with category and commercial teams so marketing supports what each category needs to sell.
What you'll do
- Build category marketing plans aligned with category growth goals and the trading calendar.
- Design promotions and offers that drive traffic and conversion without hurting margin.
- Use consumer insights to identify target shoppers and the messages that move them.
- Coordinate with category managers on launches, hero products and seasonal events.
- Plan category campaigns across online storefronts and physical stores.
- Analyse the results of each promotional offer and refine future category plans accordingly.
- Manage the category marketing team and any agency support.
What you'll bring
- 6–10 years in category marketing, trade marketing or retail marketing.
- An MBA or PGDM, with marketing or retail management as a focus.
- Strong understanding of retail promotions and shopper behaviour.
- Analytical skills to assess the results of campaigns and promotional offers.
- The ability to work closely and constructively with commercial teams.
Good to have
- Exposure to marketplace or e-commerce promotions and sale events.
- Familiarity with shopper marketing principles and in-store activation.
- Prior experience in the retail or e-commerce sector.