Head – Experiential Marketing
This is an open vacancy with one of our clients.
- Experience
- 10–14 years
- Where
- Bengaluru, Hyderabad, Chennai
- Salary
- ₹25,00,000–₹55,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Head – Experiential Marketing to lead experiential thinking for consumer brands in an advertising setting. You will set the experiential strategy, guide client relationships and manage the commercial results of the work. The role is about creating brand experiences consumers remember and clients can justify.
What you'll do
- Develop the experiential marketing strategy and the offer taken to consumer brand clients.
- Advise clients on where experiential activity fits alongside advertising, media and retail plans.
- Oversee profit and loss for experiential work, from estimates and proposals to final reconciliation.
- Lead strategists, client servicing and activation teams toward shared outcomes and clear accountabilities.
- Plan the year's business priorities, including pitches, key accounts and capability gaps to close.
- Define how consumer engagement is measured and report results candidly to every client.
What you'll bring
- 10–14 years of experience in experiential marketing, brand activation or advertising, with leadership responsibility.
- An MBA or PGDM, ideally with a specialisation in marketing or brand management.
- Strong understanding of consumer behaviour and how live experiences influence it.
- A record of managing client portfolios and the P&L outcomes attached to them.
- Confidence guiding teams and representing the function to senior stakeholders.
Good to have
- Prior experience in advertising or consumer marketing agencies.
- Exposure to shopper marketing or retail activation programmes for consumer brands.
- Familiarity with research methods for evaluating brand experiences.