Marketing Analytics Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Gurugram, Noida, Hyderabad
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Marketing Analytics Manager to show clearly what marketing spend is achieving. You will build the dashboards and attribution approach the marketing team relies on, and help decision-makers choose where the next budget should go. Your numbers will settle debates that opinion alone cannot.
What you'll do
- Build and maintain marketing dashboards covering spend, reach, conversion and revenue.
- Develop attribution approaches that credit channels fairly across the customer journey.
- Analyse campaign performance and recommend budget shifts between channels with evidence.
- Set data definitions and quality checks so every report draws on the same numbers.
- Support the annual business plan with forecasts and scenario analysis.
- Manage analysts and agree analysis priorities with marketing stakeholders each quarter.
What you'll bring
- 6–10 years of experience in marketing analytics, business analytics or performance measurement.
- An MBA or PGDM, with strong analytical coursework or equivalent practice.
- Experience building dashboards that combine several data sources reliably.
- Working knowledge of attribution models and an honest view of their limitations.
- Experience managing analysts and explaining data to non-technical colleagues.
Good to have
- Exposure to marketing mix modelling or controlled experiments such as holdout tests.
- Familiarity with query languages for working directly with large datasets.
- Prior experience in the consumer or retail sector with many sales channels.