Media Planning Manager
This is an open vacancy with one of our clients.
- Experience
- 6–10 years
- Where
- Bengaluru, Hyderabad, Chennai
- Salary
- ₹10,00,000–₹22,00,000 per year
- Work mode
- On-site, Hybrid
- Employment type
- Full-time
- Qualifications
- MBA/PGDM
To apply you need a CV on file.
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About the role
One of our prestigious clients is hiring a Media Planning Manager to decide where and how its advertising budget is spent. You will build media plans that balance reach and efficiency across digital and traditional channels, and use analytics to keep improving them. Every plan you sign off shapes who sees the brand and how often.
What you'll do
- Build media plans from audience, objectives and budget across digital and offline channels.
- Recommend the channel mix, flighting and weight for each campaign you plan.
- Review plans from media partners and challenge assumptions where they look weak.
- Monitor live campaigns and optimise digital media using performance data.
- Run post-campaign analysis measuring reach, frequency and outcomes against objectives.
- Manage the planning team and contribute media inputs to the business plan.
What you'll bring
- 6–10 years of experience in media planning or buying, at an agency or a brand.
- An MBA/PGDM, paired with a strong quantitative approach to planning.
- Strong knowledge of digital media formats and how they are bought and measured.
- Analytical skill to compare plans and justify spend decisions to stakeholders.
- Experience managing people and maintaining strong client relationships.
Good to have
- Exposure to television or outdoor planning alongside digital media.
- Familiarity with audience research and media measurement sources.
- Prior experience in the advertising or consumer sector on large media plans.