Partnerships Manager – Lifestyle

About the role

One of our prestigious clients is hiring a Partnerships Manager – Lifestyle to find, negotiate and manage brand collaborations that reach new audiences. The role sits where marketing meets commercial deal-making, and success shows in partnerships that work well for both sides.

What you'll do

• Identify lifestyle brands whose audiences and values fit well, and build a pipeline of collaboration ideas.
• Pitch partnership concepts, from co-branded products to joint campaigns, and shape them into workable proposals.
• Negotiate commercial terms, deliverables and timelines, and see agreements through to signature with legal colleagues.
• Manage live partnerships, keeping both sides aligned on milestones, approvals and launch dates.
• Guide the partnerships team, sharing the pipeline and dividing ownership of key partner accounts.
• Measure each collaboration's reach and commercial return, and decide which relationships deserve renewal.
• Fold partnership plans into the wider business plan so they support marketing and revenue priorities.

What you'll bring

• 6–10 years of experience in partnerships, alliances or brand marketing within consumer or lifestyle categories.
• An MBA or PGDM, ideally with coursework in marketing, strategy or business development.
• Confident negotiation skills and the judgement to walk away from deals that do not fit.
• Strong relationship management with external brands and internal stakeholders alike.
• Commercial thinking that connects a creative idea to clear and measurable business value.

Good to have

• An existing network of contacts across lifestyle, fashion or consumer brands.
• Exposure to licensing arrangements or the development of co-branded products.
• Prior experience in the lifestyle or consumer sector, especially on collaboration-led campaigns.